Medical Strategist.

New York, NY.

Job Details
Medical Strategist Advertising TBE2750 New York, NY Strategy 9/6/2019

Position Summary

The Medical Strategist provides scientific/medical knowledge and strategic support to teams on multiple agency accounts; synthesizes a broad range of category and competitive information to identify unique strategies which will benefit our clients’ brands; ensures that the highest levels of scientific/medical rigor and strategic integrity are maintained across agency deliverables, including new business pitches, presentations, and produced materials.

Responsibilities:

  • Overall scientific strategy support for a portfolio of accounts; guides agency projects to ensure that they are medically and scientifically sound and adhere to the highest levels of integrity
  • Understands current practices and standards, and stays current with future trends and directions, for therapeutic categories for which s/he is responsible
  • Thoroughly familiar with each brand’s data, clinical trial program, target audience, market landscape and competitors, often acting as an agency partner to the brand’s own internal medical directors
  • Acts as a resource to staff (account, strategy, copy and art) to increase knowledge of relevant health conditions and therapies relevant to ongoing and potential business ventures
  • Provides creative copy teams with support in understanding therapeutic categories and interpretation of data.
  • Available for consultation with creative teams to brainstorm copy flow, data visualization and ongoing review of projects for accuracy and relevance
  • Coordinates with clients and internal teams in the development and implementation of sound marketing strategies and tactics
  • Data mining of client’s and competitor’s data when necessary, to identify new claims or support existing claims consistent with the client’s strategic direction
  • Medical resourcing and the ability to act as point of contact for senior client medical officers
  • When needed, attends local/national/international scientific conferences to gather data, draft conference reports, interview experts and HCPs regarding competitive products and evolving therapies, interface with client medical and marketing teams on-site
  • Participates in all aspects of business development as needed, to prepare disease backgrounders and gap analyses, conduct research (data reviews and in-person interviews with physicians as needed), assist account, strategy and creative teams in development of content and, when needed, participate in presentations to prospective clients
  • Maintains relationships with important community physicians and opinion leaders in therapeutic categories of importance
  • Conducts primary research amongst key opinion leaders, other health care professionals and patients to increase knowledge surrounding current or future agency accounts
  • Performs analysis of secondary research to identify important facts and insights related to a disease state or therapy
  • Works closely, with other divisions of WTH to provide medical/scientific strategic support on an as needed basis

Note: Employee is responsible for other duties as assigned.

Requirements:

  • Highly organized individual who is able to effectively synthesize information, and communicate clearly with clients and agency staff and senior management
  • Demonstrated ability to manage multiple work streams and projects simultaneously
  • Working knowledge of pharma regulations on promotion

Qualifications

  • Education: Undergraduate BS degree in relevant human sciences, Doctoral degree (PharmD, PhD or MD) in medically-related field preferred
  • Experience: Research and analysis position within a healthcare-focused communications company (Agency, Med Ed, Consultant)


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