SEM/SEO Strategist.

Kansas City, MO.

Job Details
SEM/SEO Strategist ghg kansas city TBE2698 Kansas City, MO Strategy 5/22/2019

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

  • Track, report, and analyze website analytics and PPC initiatives and campaigns

  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

  • Optimize copy and landing pages for search engine marketing

  • Research and recommend search engine optimizations

  • Research and analyze competitor advertising links

  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code

  • Work with editorial and marketing teams to drive SEO in content creation and content programming

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

  • Keep pace with SEO, search engine marketing industry trends and developments

  • Communication to clients, internal teams and management on project development, timelines, and results to meet client goals

Professional Competencies

  • Passion for SEM

  • Outstanding ability to think creatively, and identify and resolve problems

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

  • Ability to clearly and effectively articulate thoughts and points

  • High levels of integrity, autonomy, and self-motivation

  • Excellent analytical, organizational, project management and time management skills

Requirements

  • Five to eight years of SEM experience managing PPC campaigns across Google and Bing, preferably with healthcare clients

  • Proven SEO experience

  • Solid understanding of performance marketing, conversion, and online customer acquisition

  • Up-to-date with the latest trends and best practices in SEO and SEM

  • Proficiency with Microsoft Word, Excel, PowerPoint, HTML applications; advanced Excel skills helpful

  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

  • Experience with industry tools such as Google Webmaster Tools, keyword research tools, tracking tools and ranking tracking

  • Excellent communication skills and ability to interact with all levels of end users and technical resources

  • Ability to analyze website marketing KPIs, data and numbers

  • Working understanding of website development, design and user experience

  • BS/BA degree, preferably, in business, marketing or quantitative, test-driven field


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