Medical Strategist.

New York, NY.

Job Details
Medical Strategist Advertising TBE2674 New York, NY Strategy 4/23/2019

Position Summary:

Our Medical Strategy Directors assume responsibility for understanding the scientific and clinical aspects of their assigned businesses in depth, and serve as a key strategic resource for both internal teams and clients. They will leverage science in brand differentiation and communications, collaborate with copywriters to represent the scientific perspective throughout strategic/creative development, and ensure scientific and clinical relevance. Medical Strategy Directors will continue to develop their strategic skill set in an effort to uncover the most compelling way in which to differentiate a brand or franchise from a medically viable, but compelling perspective. Demonstration of excellent written and verbal communication skills, and strong analytical and interpretive skills, is needed.

Responsibilities:

  • Knowledge/Expertise

a. Develop depth of understanding for assigned products, related medical areas, and competitors on an ongoing basis

b. Critically review content developed by others in the agency, including copywriters and Associate Medical Strategists

  • Strategic Skills/Tools

a. Proactively identify medical opportunities that contribute to strategic and tactical development

b. Interact with internal teams, clients, and HCPs on programs to meet strategic objectives through advocacy development, use of medical marketing rationale, and identification/selection of appropriate HCPs

c. Ensure teams are optimizing the use of data to tell a viable, differentiating story

d. Participate in proprietary workshops

e. Monitor and identify relevant literature and craft marketing implications for brand

  • Client Relationships

a. Lead medically-related client interactions across multiple pieces of business

  • Business Development

a. Lead research and development efforts for new business pitches

b. Begin to be able to draft the "medical hook" portion of a pitch presentation under supervision

c. Co-lead the medical insights portion of a pitch presentation

  • Communication/Selling Skills

a. Apply presentation skills in multiple settings, eg internal meetings, client and KOL meetings/interviews, pitch presentations

b. Begin to clearly communicate medical concepts across multiple pieces of business in a condensed, audience-appropriate way to client, HCPs/KOLs and agency

  • Teamwork/Collaboration

a. Manage workflow for you and your reports' assigned products and ensure team deadlines are met

b. Demonstrate willingness to work beyond basic responsibilities to assist your reports and your teams

c. Always proactively participate in and contribute to discussions at team meetings to set example for reports

  • Creativity/Innovation/Engagement

a. Proactively recommend initiatives that support marketing strategies

b. Self-educate on innovation in the industry and begin to conceptualize programs for teams

  • Management/ Leadership

a. Supervise 1 or more AMSDs on products in your group - teach them SOPs, give ongoing performance feedback; help with growth of skill sets; shadow, review all work and set examples until you feel your reports are ready to take on projects independently

  • Financial Accountability

a. Begin to help create job estimates

b. Oversee appropriate timesheet completion to ensure full billability and approval of expense reports

Note: Employee is responsible for other duties as assigned.

Requirements:

  • Clear communicator, good listener, agile thinker
  • Strong writing, presentation, and analytical skills
  • Has a command on what is required to successfully achieve work objectives
  • Demonstrates storytelling ability
  • Able to be an individual contributor, willing and eager to work in a hands-on capacity as we build out the department
  • Strong persuasive communication skills to advocate for strategy both internally and externally
  • Relationship and team-work oriented

Qualifications:

Education:

  • MD, PhD, or PharmD required

Experience:

  • 2-4 years industry experience


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